Home decor fans, rejoice! Today marks the grand opening of H&M Home, located in Downtown Crossing in Boston. It’s the latest addition to H&M’s retail empire, which already boasts over 400 stores in 50 countries around the world. If you like what you see here and can’t wait to get your hands on it, you’re in luck—two more H&M Home stores are slated to open in the Greater Boston area by the end of 2018! So let’s take a look at this brand new store…

What is H&M Home?

H&M Home is a home goods store from the popular fashion retailer, H&M. The store offers affordable and stylish home decor items, including furniture, textiles, and tableware. H&M Home opened its first store in Sweden in 2009, and has since expanded to locations all over the world, including Boston.

What can you expect from H&M Home? (five sentences): At H&M Home, you can expect to find stylish and affordable home decor items. You’ll be able to peruse textiles, furniture, dinnerware, and more.

The brand was founded on a mission to democratize design, says head of design Johanna Damsgaard who has been with H&M Home since 2008 when it was still just an idea.

Where are they opening next?

H&M Home is now open in Boston, and we couldn’t be more excited! The store offers a wide range of home goods, from furniture to decor, and we think it’s going to be a great addition to the city. If you’re looking for something specific, be sure to ask one of the friendly staff members – they’re always happy to help. And keep an eye out for H&M Home’s next location – we hear it might be coming to a city near you soon!

We’re also hoping that after you visit their beautiful space in Boston, you’ll stop by our own locations here in Massachusetts. We have stores all over New England—from Burlington to Peabody—and we’d love for our friends up north to come visit us when they’re done shopping!

The layout of this retailer is really different…why?

H&M Home is a new retail concept from the popular fashion brand H&M. The store offers a wide range of home goods, including furniture, textiles, and home decor items. The layout of the store is different from other H&M stores because it is designed to be more like a home than a traditional retail space. This allows customers to get a better sense of how the products would look in their own homes. The store also has a cafe, which is perfect for grabbing a bite after shopping.

Why did they decide to open up an online store?

H&M is one of the biggest fashion retailers in the world, and they decided to open up an online store in order to reach even more customers. With H&M Home, you can shop for stylish home furnishings and decor at amazing prices. Plus, all of the products are made with sustainable materials, so you can feel good about your purchase.

What can shoppers expect to find? (three sentences): At H&M Home, shoppers can find everything from furniture and rugs to bedding and towels.

About the products…they’re super affordable, but great quality, right?

H&M home is all about style and affordability, and that was evident as soon as I stepped into the store. The products are stylish and modern, but still super affordable – perfect for anyone looking to update their home on a budget. Plus, the quality is amazing – I was really impressed with how well-made everything was. Overall, I had a great experience shopping at H&M Home and would definitely recommend it to anyone looking for affordable, stylish home decor.

The colors I love all of them!

H&M Home is now open in Boston and I had the chance to visit the store today. The first thing that caught my eye was the colorful decor. The walls are painted a bright white, which makes the perfect backdrop for the colorful home goods on display. I love that H&M Home has something for everyone, whether you’re looking for a new bedspread or just a few cute accessories to brighten up your space.

Let’s shop, shall we?

H&M Home has finally opened its doors in Boston, and we couldn’t be more excited! The store offers a wide range of home goods, from furniture to textiles to kitchenware. Plus, with its central location and ample parking, it’s easy to get to and shop around. So what are you waiting for? Head on over to H&M Home and start shopping!